Stories are remembered for longer than facts and figures

Having some aspiration is not a bad thing

Strike the right balance of realism and optimism

Infuse a sense of shared purpose and direction

“Do what you can, with what you have, where you are” - T. Roosevelt

Document proceedings each step of the way

Be ready with multiple strategies; prepare contingent moves

Draw an immediate sharp line of demarcation between what has gone before and what is about to begin

Tell the story simply, directly to the people

Be open to experience

Set forth a compelling picture of the future

Every step and every second counts

Empathy is not always easy, but it always matters

Ecology of the body is the big picture view one acquires by stepping back from an individual part to comprehend the interconnectedness of the whole

Green spaces create a halo of improved health around them

With limited resources, people get resourceful

Counsel woven into the fabric of real life is wisdom

Designing for emotions requires thinking about how others will anticipate an experienced and how they’ll remember it later

Function cannot be abandoned but neither can it be privileged above all else

“Above all, try something” - F. D. Roosevelt